PerBlue, Inc

PerBlue, Inc is a mobile gaming company specializing in the development of engaging games that blend RPG elements with interactive gameplay, providing players with immersive experiences across diverse genres. Founded in 2008 and headquartered in Madison, US, PerBlue, Inc focuses on creating mobile games that foster community engagement. The company has successfully launched games like "Legendary: Game of Heroes" and "Disney Heroes," the latter developed in collaboration with Disney. Justin Beck, the CEO, has a robust history in the gaming industry, guiding PerBlue through its strategic developments.

To date, PerBlue has completed three funding deals, with the most recent on May 28, 2014, raising USD 2. 53 mn. PerBlue is primarily focused on the mobile gaming sector, with its flagship products being "Legendary: Game of Heroes" and "Disney Heroes. " "Legendary: Game of Heroes," released prior to 2018, offers a unique blend of match-3 puzzle gameplay and RPG elements, allowing players to collect hero cards and immerse themselves in rich fantasy lore.

"Disney Heroes," developed in collaboration with Disney, has achieved success with over 40 million downloads, featuring more than 150 characters from Disney and Pixar franchises. These games engage mobile gamers by providing enjoyable experiences that foster community among players, targeting a global audience with a strong presence in North America, Europe, and parts of Asia. PerBlue generates revenue primarily through in-app purchases within its games, which operate on a freemium model. Players can download the games for free but are offered various in-game purchases to enhance their gaming experience, such as hero card packs or exclusive characters.

Additionally, partnerships with brands like Disney enable revenue generation through licensing agreements and promotional events. The revenue structure is built on direct-to-consumer transactions, providing a steady cash flow linked to user engagement and retention within the gaming ecosystem. PerBlue, Inc aims to enhance its gaming portfolio with upcoming product launches, though specific titles and release dates have not been disclosed. The company is also exploring opportunities for expansion into new geographic markets, particularly in Asia and Europe, by the end of 2024.

The recent funding of USD 2. 53 mn will be utilized to support these initiatives, focusing on expanding their current product offerings and enhancing market presence.