Penta Group, LLC

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Penta Group, LLC - overview

Established

2022

Location

Washington, DC, US

Primary Industry

Business Support Services

About

Based in Washington D. C. , US and founded in 2013 as the National Journal’s Policy Brands Roundtable and currently operating under Ballast Research, LLC as of July 2017, Ballast Research provides consulting services for government agencies. Ballast was first founded by National Journal in 2013 as an evolution from a non-partisan media company to an information services firm for government professionals.


The company is a division of Atlantic Media’s National Journal Group. In 2022, Ballast Research, Hamilton Place Strategies, Flag Media Analytics, alva, Gotham Research Group, and Decode_M merged to form a single unified entity known as Penta Group, LLC. In August 2025, Shamrock Capital acquired Penta Group, LLC from Falfurrias Capital Partners. The company’s team of researchers, consultants, and former policymakers work with senior policymakers to provide consulting services for advocates’ investments and efforts on the state, federal, and international level.


The firm provides useful information revolving policy measures to investors and policymakers. Penta Group goes directly to the source, the policymaker, and gains firsthand intel by conducting surveys and interviews for information. The company’s revenue is generated by conducting research and providing consulting services. Clients will approach the company with specific issues and scenarios, in which the company provides a research report explaining the current environment and provides recommendations for advocates and policymakers to maneuver in the given climate.


The company also organizes the Ballast Policymaker Hub, in which the company connects with individuals to provide data-driven insights and career resources for the public sector. The company wants to continue to expand its support for stakeholder and reputation management in the US and global policy landscape.


Current Investors

Falfurrias Management Partners, Hamilton Place Strategies LLC, Flag Media Analytics

Primary Industry

Business Support Services

Sub Industries

Government, Consulting Services

Website

www.pentagroup.com

Company Stage

Merged

Total Amount Raised

Subscriber access only

Penta Group, LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Secondary BuyoutCompletedPenta Group, LLC-
Add-onCompletedCopperfield Advisory-
Add-onCompletedHume Brophy Communications Ltd.-
Add-onCompletedDecode M-
Add-onCompletedGotham Research Group-

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