Pencil Technologies Pte. Ltd.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Pencil Technologies Pte. Ltd. - overview
Established
2018
Location
Singapore, -, Singapore
Primary Industry
Software
About
Pencil Technologies Pte. Ltd. is a Singapore-based company specializing in generative AI tools that enhance advertising productivity by automating the creation of ad copy and visuals, significantly streamlining the creative process for brands and agencies. Founded in 2018, Pencil Technologies Pte.
Ltd. focuses on providing generative AI solutions for advertising. The company is headquartered in Singapore and has completed a total of 5 deals. The founders include James Chadwick, Sumukh Avadhani, and Will Hanschell, who currently serves as the CEO.
In its latest funding round, the company raised USD 0. 80 mn from Surge and Wavemaker Partners, which accounts for the total amount raised to date. Pencil offers a suite of generative AI tools designed to improve advertising productivity. Its platform allows users to create ad copy and visuals via a chat function, automating 90% of the creative workload.
Serving brands and agencies, the platform supports over 5,000 clients across various industries, including consumer goods, food and beverage, and healthcare. It enables team collaboration for ad creation and management, optimized for media platforms like Meta, TikTok, YouTube, and Google Display, primarily targeting markets in North America, Europe, and Asia. In the most recent fiscal year, 2022, Pencil Technologies reported a revenue of USD 398,129. 90, along with an EBITDA of USD -617,095.
70. The company's revenue model is subscription-based, granting clients access to its generative AI tools for ad creation and management, further enhanced by enterprise offerings that include bespoke training models. Clients can utilize the platform to create high-performing ads while retaining intellectual property rights associated with their outputs. Pencil Technologies aims to expand its product offerings with new generative AI tools scheduled for release in the upcoming year.
The company plans to enter new markets, particularly in Europe and North America, by the end of 2024. Recent funding, including a venture investment from XA Network, will be utilized to support these initiatives, enhancing their product development and market outreach.
Current Investors
Wavemaker Partners, Entrepreneur First, SGInnovate
Primary Industry
Software
Sub Industries
Social Networking & Communication Platform, Sales & Marketing Software
Website
www.trypencil.com
Verticals
AdTech, Artificial Intelligence, Social Media
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Pencil Technologies Pte. Ltd. - timeline of key events
Pencil Technologies Pte. Ltd. - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 11,179.928 | 252,654.544 | 388,315.334 | 671,100.627 | - | - | - |
| % Revenue Growth (YoY) | - | 2159.9% | 53.7% | 72.8% | - | - | - |
| EBITDA (USD) | (178,408.821) | (603,285.122) | (1,082,857.55) | (775,889.658) | - | - | - |
| Operating Income (USD) | (179,128.696) | (611,736.022) | (1,093,843.775) | (791,102.553) | - | - | - |
| Operating Margin | (1602.2%) | (242.1%) | (281.7%) | (117.9%) | - | - | - |
| % EBITDA Margin | (1595.8%) | (238.8%) | (278.9%) | (115.6%) | - | - | - |
| NET Income (USD) | (179,128.696) | (611,736.022) | (1,093,843.775) | (791,102.553) | - | - | - |
| % Net Margin | (1602.2%) | (242.1%) | (281.7%) | (117.9%) | - | - | - |
Pencil Technologies Pte. Ltd. - employee data
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.