Pelican Imaging Corporation

Pelican Imaging Corporation specializes in advanced imaging solutions that enhance mobile device capabilities through innovative computational imaging technology, focusing on applications in augmented reality and mobile photography. Pelican Imaging Corporation was founded in 2008 in Santa Clara, US, and develops advanced imaging technologies aimed at improving mobile device functionalities. The company raised USD 20. 00 mn during its Series C funding round on November 1, 2016, with prominent investors such as Globespan Capital Partners, Granite Ventures, In-Q-Tel, InterWest Partners, NGP Capital, and Qualcomm Ventures.

The total amount raised by the company is USD 20. 00 mn, achieving a current valuation of USD 83. 275 mn. The founder, Kartik Venkataraman, has a background in advancing imaging technologies.

Pelican Imaging's primary offerings revolve around advanced imaging solutions designed to enhance the capabilities of mobile devices and other digital platforms. Their flagship products leverage innovative computational imaging technology, enabling users to capture high-quality images with depth information, facilitating applications in augmented reality, mobile photography, and various industrial uses. These products aim to solve challenges related to image quality, depth perception, and real-time processing, catering to sectors such as consumer electronics, automotive, and healthcare. The company has established a diverse client base, including manufacturers of smartphones and other handheld devices, as well as businesses in the technology and entertainment industries.

Geographically, Pelican Imaging's products are marketed primarily in North America, Europe, and Asia, focusing on regions with robust technology adoption and a demand for high-performance imaging solutions. Pelican Imaging generates revenue through strategic partnerships and direct business transactions, providing its imaging technology to clients primarily on a B2B basis. The company engages in licensing agreements with manufacturers, allowing them to integrate Pelican’s proprietary imaging technology into their products. Transactions typically involve contract negotiations that establish terms for technology integration, ongoing support, and potential revenue sharing based on product sales.

The pricing structure for services and products may vary depending on the nature of the partnership and the specific technology being licensed. Pelican Imaging’s revenue streams also extend to providing consultation and technical support to its business clients, ensuring that their imaging solutions are implemented effectively to meet market needs. Pelican Imaging plans to leverage its recent funding from the Series C round to strengthen its product development, focusing on enhancing their imaging technology for mobile devices. The company aims to expand into new markets, particularly in regions of Asia and Europe, by 2025, to meet the increasing demand for high-performance imaging solutions.

Recent strategic initiatives include the development of new products that offer enhanced depth-sensing capabilities, aimed at improving applications in augmented reality and mobile photography. In November 2016, Tessera Technologies, Inc. acquired Pelican Imaging Corporation, which may provide additional resources for their growth initiatives.