Peels Holdings (Pty) Ltd
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Peels Holdings (Pty) Ltd - overview
Established
1924
Location
-, -, South Africa
Primary Industry
Food
About
Peels Holdings is a South African company specializing in high-quality honey products, including unique blends and associated goods, catering to health-conscious consumers and culinary enthusiasts. Peels Holdings (Pty) Ltd, established in 1924, operates in the food sector while specializing in honey production and its related products. The company has remained consistent in its focus on honey and has not reported any significant changes in business operations. Peels Holdings is headquartered in South Africa and does not have public information regarding subsidiaries or parent companies.
The founder's background is not specified in the available information. The company has been involved in a financial deal where Agis Investments acquired Peels Holdings (Pty) Ltd, though specific deal financials were not disclosed. Peels Honey specializes in a diverse range of honey products and associated goods, including signature varieties like Aloe Honey, Orange Honey, and Creamed Honey. The company also offers unique blends such as Peanut Butter & Raw Honey, catering to health-conscious customers.
Their products are primarily aimed at consumers in South Africa, with growing interest in international markets, serving households, gourmet food enthusiasts, and culinary professionals. Peels Honey generates revenue through direct-to-consumer sales via their online shop and partnerships with retailers and local grocery stores. Transactions often involve customers purchasing individual jars or bulk items at established prices, including flagship products like the SS Aloe Honey Jar and Peanut Butter & Raw Honey. The company promotes sales incentives such as free delivery on orders over ZAR 500, ensuring accessibility for a wide range of consumers.
Peels Honey's revenue model is based on both individual consumer purchases and strategic relationships with retail partners. Peels Holdings is focused on expanding its product line and geographic reach. Future plans include the design and launch of new honey product variants, along with targeted expansions into international markets. The company aims to leverage recent funding from Agis Investments to support these initiatives, enhancing their distribution capabilities and marketing efforts as they seek to capture new segments of the market.
Current Investors
Agis Investments
Primary Industry
Food
Sub Industries
Other Food Products, Web Applications
Website
www.peels.co.za
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Peels Holdings (Pty) Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Peels Holdings (Pty) Ltd | - |
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