Peefence ApS

Peefence ApS develops advanced waterless urinals for outdoor events, enhancing sanitation and user experience at large gatherings while being environmentally conscious. Founded in 2015 by Theo Ginman, Peefence ApS is based in Copenhagen, Denmark, and specializes in innovative sanitation solutions. The company has completed one deal, with its most recent funding round occurring on June 30, 2018. Peefence specializes in providing innovative waterless urinals designed specifically for outdoor events.

Their core product offering includes a lightweight and compact urinal system that requires no tools or training for installation, making it particularly user-friendly. The urinals are engineered to deliver a stench-free experience, thereby enhancing the sanitation conditions at large gatherings, festivals, and construction sites. Since their inception in 2015, Peefence has gained notable traction in various markets, including major events like the Roskilde Festival and Distortion Street Festival, serving hundreds of thousands of attendees. These urinals are tailored for diverse customer segments, including event organizers, festival planners, and municipal bodies, allowing for aesthetic customization through graphics that resonate with the audience.

Currently, Peefence is testing its installations at prominent stadiums across Denmark and has the flexibility to mount its urinals on plywood fencing, addressing space constraints commonly faced in urban environments. Peefence generates revenue primarily through direct sales of its waterless urinals to event organizers and corporations looking to enhance their sanitation solutions at large gatherings. The company employs a transactional structure that includes partnerships with venues and festivals, allowing for bulk purchases tailored to specific events. Pricing plans are structured around the scale of installation, considering factors such as the number of urinals required and the duration of the event.

This model enables Peefence to cater to a wide range of clients, from small local festivals to large-scale international events. Their flagship product, the Peefence urinal, addresses hygiene and environmental concerns and serves as a platform for brand messaging through customizable visuals, thereby increasing its appeal to a variety of stakeholders. The EBITDA for the most recent year, 2023, is USD 908. 1.

Peefence is actively developing new products to expand its offerings within the sanitation sector, with plans to launch these innovations in the coming months. The company aims to penetrate new markets, focusing on additional regions across Europe by the end of 2024. The funding raised in June 2018 will support these expansion efforts and the development of new product lines, enabling Peefence to enhance its market presence and service capabilities.