Pee Safe

Redcliffe Hygiene Private Limited, trading under the name Pee Safe, based in Gurugram, India, specializes in hygiene and wellness products, focusing on menstrual care, intimate care, and toilet hygiene solutions to promote health and hygiene. Founded in 2017 and headquartered in Gurugram, India, Redcliffe Hygiene operates under the brand Pee Safe, which focuses on hygiene products tailored for women. The firm was established by Aditya Arora, Rithish Kumar, Srijana Bagaria, and Vikas Bagaria, with Vikas Bagaria currently serving as CEO. The company has successfully raised a total of USD 3.

00 mn across multiple funding rounds, with the most recent being a Series B funding round in September 2023, co-led by Natco Pharma Limited and Rainmatter, alongside returning investor Alkemi Growth Capital. Pee Safe has completed 7 funding deals to date, reflecting strong investor confidence in its business model and product offerings. Pee Safe provides a comprehensive range of hygiene and wellness products, focusing on menstrual care, intimate hygiene, toilet hygiene, grooming, and sexual wellness. Their signature product, the Toilet Seat Sanitizer Spray, addresses hygiene in public restrooms from a female perspective, alongside offerings like sanitary pads, menstrual cups, intimate washes, and grooming essentials.

Pee Safe is committed to empowering users by promoting menstrual hygiene and raising awareness around these essential health topics, serving both the Indian market and international regions where such products are increasingly needed. In 2023, Pee Safe reported a revenue of USD 5,042,402. 60 with an EBITDA of USD -1,350,990. 60.

The company has established a solid market presence through direct-to-consumer sales, B2B partnerships, and retail channels. Consumers can buy products individually or take advantage of promotional deals, maintaining a competitive pricing strategy within the hygiene sector, with a focus on quality and safety as all products are FDA approved and dermatologically tested. Following the recent funding round completed on September 12, 2023, Pee Safe plans to utilize the USD 3. 00 mn raised for expanding its retail presence within India and enhancing its global reach through an omni-channel strategy.

The company is dedicated to increasing its marketing efforts and awareness campaigns to support these initiatives. In January 2026, Pee Safe raised USD 32 million in series C funding led by new investor OrbiMed Advisors. The company will use the January 2026 funding to support the expansion of its offline retail presence.