Pedego, Inc.

Pedego, Inc. is dedicated to designing and manufacturing electric bicycles that promote sustainable transportation and outdoor exploration, catering to various riders' needs. Founded in 2008 and headquartered in Fountain Valley, US, Pedego, Inc. creates electric bicycles for recreational riders, commuters, and families.

The company operates under the leadership of CEO Brian Stech, whose experience in the cycling industry contributes to its innovative approach. Pedego has successfully engaged in 1 deal, with the most recent funding round completed on December 16, 2021. Pedego Electric Bikes specializes in the design and manufacturing of a diverse range of electric bicycles, including the Comfort Cruiser, Boomerang, Moto, and Avenue. Each model is tailored to specific user needs and riding styles, catering to recreational riders, commuters, and families.

Their products are available across North America, Europe, and parts of Asia, supported by a network of over 200 dedicated stores that ensure localized service. Pedego fosters a community-focused approach, connecting users through organized events and groups. Pedego Electric Bikes generates revenue through direct sales of its electric bicycles and accessories via local dealers. Their pricing ranges from approximately USD 999 to USD 3,995 for flagship models like the Adventure Moto, Comfort Cruiser, and Avenue.

Additional revenue streams include accessories and maintenance services. This model is strengthened by an industry-leading 5-year warranty, which builds customer trust and loyalty. In December 2021, Verlinvest invested in Pedego, Inc. to support its expansion and market share growth.

The company plans to design and launch new electric bicycle models, with exact release dates to be determined. Pedego is also targeting expanded operations in emerging markets across North America and Europe. The recent investment will facilitate these initiatives, enabling the company to enhance its reach and product offerings.