Peach

Based in the UK, Peach specializes in Intelligent Campaign Automation, enhancing advertising efficiency across channels through creative automation, validation, and seamless collaboration for media teams. Founded in 1986 and headquartered in London, UK, IMD Media Ltd operates as Peach, providing Intelligent Campaign Automation solutions. The company was acquired by Inflexion Private Equity in September 2016, marking a strategic pivot towards expanding its service offerings. The team includes notable individuals such as CEO Alfred Wirch and founders Akansha Mansukhaney, Alejandra G, and Antony Pink.

Peach has successfully raised GBP 33. 90 mn in its most recent funding round, transitioning from a Public to Private status, accumulating a total of GBP 33. 90 mn in funding from investors like Vitruvian Partners. Peach offers a comprehensive platform for Intelligent Campaign Automation that integrates the efforts of creative and media teams, facilitating the planning, creation, validation, and activation of advertising campaigns across various channels.

The core functionalities include creative automation for diverse ad formats, advanced TV validation, and efficient management of omnichannel campaigns. The platform is designed to streamline the advertising process by ensuring all assets remain on-brand while enabling collaboration among creative, media, and legal teams within a unified workflow. Their clients include advertisers and agencies requiring high-quality, scalable campaign solutions, serving users globally with a focus on Europe, North America, and Asia. In the most recent year, 2023, Peach reported a revenue of GBP 18,973,742.

60 and an EBITDA of GBP 4,607,535. 70. The company operates on a subscription-based revenue model, catering primarily to businesses and marketing agencies utilizing its Intelligent Campaign Automation services. Customers access the platform through various pricing tiers, structured to meet diverse organizational needs, while services like advanced TV validation and creative automation drive client engagement and retention.

Peach is strategically focusing on expanding its market presence with the launch of new products aimed at enhancing its Intelligent Campaign Automation capabilities. The company is targeting growth in key international markets, particularly in Europe, North America, and Asia by the end of 2024. Recent funding from the GBP 33. 90 mn raised will be allocated towards product development and market expansion efforts to support these initiatives.