PayPerPost

PayPerPost is a platform that specializes in influencer and blogger discovery, enabling marketers to connect with content creators through detailed filtering and insights on audience metrics. Founded in 2006 and headquartered in Orlando, US, PayPerPost operates as a marketplace for influencer marketing. The company has undergone a pivot towards a more sophisticated digital platform for marketers, enhancing its offerings since its inception. Ted Murphy is both the Founder and CEO, who has a history of leading digital marketing initiatives.

In June 2007, PayPerPost raised USD 7. 00 mn in SERIES B funding led by Draper Fisher Jurvetson, with participation from Gotham Ventures, Inflexion Partners, and Village Ventures. This round marked the total amount raised by the company. PayPerPost, through its Creator Marketplace platform, provides a sophisticated blogger and influencer discovery tool designed for marketers.

This core offering enables users to search for content creators by utilizing keyword searches that match social handles, names, tags, and other relevant attributes. Advanced search filters allow marketers to refine their results based on specific audience demographics and creator profiles, ensuring a targeted approach to influencer marketing. The platform’s comprehensive creator profiles showcase valuable insights, including content, social connections, personal data, and audience metrics, facilitating informed decision-making for brands seeking to engage with the right influencers. PayPerPost services a diverse clientele within the marketing sector, particularly focusing on U.

S. and European markets, where influencer marketing is experiencing significant growth. The revenue model for PayPerPost is structured around subscription-based access to its Creator Marketplace platform, allowing marketers to leverage its tools for influencer discovery. Clients engage with the platform through tailored subscription plans that provide varying levels of access to features, including advanced search capabilities and detailed creator profiles.

Transactions typically occur on a B2B basis, wherein brands and marketers pay for subscriptions or partnerships to connect with influencers for campaigns. This transaction structure supports ongoing relationships between the platform and its clients, facilitating multiple marketing initiatives. Specific pricing details for subscription plans or services remain undisclosed, aligning with industry practices for SaaS platforms focused on influencer marketing solutions. PayPerPost aims to leverage the recent funding of USD 7.

00 mn raised in June 2007 to enhance its Creator Marketplace platform further. The company is actively working on new product features aimed at improving the user experience and expanding functionality within the platform. Plans for future growth also include targeting expansion into new geographic markets, particularly within Asia and additional European countries, by the end of 2008. This strategic move is expected to capitalize on the increasing demand for influencer marketing solutions globally.