Pathmatics, Inc.
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Pathmatics, Inc. - overview
Established
2011
Location
Santa Monica, CA, US
Primary Industry
Software
About
Established in 2011 and based in California, US, Pathmatics Inc. operates as a digital advertising company that provides patent-pending technology that helps advertisers, agencies, publishers, and ad tech providers in analyzing and providing sources for digital marketing intelligence. Gabe Gottlieb, Seth Demsey, Tom Lorimor are the co-founders of the company. In October 2018, the firm raised USD 3 million in venture funding co-led by new investors Mintel Group Ltd.
and SPH Media Fund. In May 2021, Sensor Tower acquired Pathmatics. The company's line of products includes Pathmatics Explorer, Pathmatics Connect, and Pathmatics Custom. Pathmatics Explorer is the flagship marketing intelligence product that brings transparency into the digital advertising ecosystem across Facebook, Instagram, YouTube, display, video, Twitter, and more.
The company's platform makes better media decisions, drives waste from budgets, and better reaches target markets. Pathmatics generates its revenue through subscriptions of its product packages which include apprentice, magician, and wizard.
Current Investors
Wavemaker Partners, Rembrandt Venture Partners, Merus Capital
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Application Integration Software, Digital Media
Website
www.pathmatics.com
Verticals
AdTech, Cloud Computing
Company Stage
Add-on
Total Amount Raised
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