Path Interactive Inc.
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Path Interactive Inc. - overview
Established
2005
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Path Interactive Inc. is a performance marketing agency focused on leveraging data insights to optimize customer engagement and acquisition strategies for various industries. Founded in 2005, Path Interactive Inc. is based in New York, US, specializing in performance marketing solutions.
The company was acquired by SourceLink, LLC in January 2019. Shannon Janes was the founder, while Michael Coppola serves as the CEO. Path Interactive Inc. offers performance marketing services that focus on data-driven strategies to enhance client acquisition and engagement.
Their primary product, Audience Science, utilizes insights from their proprietary data platform, Xact™, helping businesses optimize their marketing efforts across multiple industries, including healthcare, finance, and retail. In 2018, Path Interactive Inc. reported a revenue of USD 11. 20 mn, generated primarily through service agreements and performance-based marketing solutions tailored for B2B and consumer clients.
Following its acquisition in January 2019, Path Interactive Inc. is expected to focus on expanding its service offerings and geographical reach. The company plans to introduce new marketing solutions and explore opportunities in additional markets across North America and Europe, leveraging recent investments to support growth initiatives.
Current Investors
SourceLink, LLC
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software
Website
www.pathinteractive.com
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Path Interactive Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Path Interactive Inc. | - |
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