PassEntry Limited

PassEntry Limited offers innovative digital pass solutions enhancing customer engagement through integration with popular mobile wallets such as Apple and Google Wallets. PassEntry Limited was founded in 2019 in London, UK, focusing on providing digital pass solutions that enhance customer engagement. In February 2025, PassEntry Limited raised GBP 5. 2 million in venture funding co-led by Bonsai Partners and Acurio Ventures.

PassEntry is a prominent provider of digital pass solutions designed for integration with Apple and Google Wallets, facilitating the issuance of mobile passes that enhance customer engagement across various industries. The platform enables organizations to create and distribute dynamic passes for loyalty programs, event ticketing, and access control, leveraging features such as push notifications, geo-location messaging, and Near Field Communication (NFC) technology. Its digital loyalty passes aim to improve customer retention through personalized messaging that encourages specific behaviors, while access passes provide secure management for entry and control needs. The company's solutions are utilized by a diverse client base, including enterprise brands in sectors such as retail, hospitality, aviation, and events.

PassEntry operates in global markets, including North America, Europe, and parts of Latin America, addressing the needs of businesses seeking to transition from physical to digital pass management. PassEntry generates revenue through a combination of partnerships with businesses and direct sales of its digital pass solutions. Clients typically subscribe to the platform, allowing them to issue passes directly to consumers via their mobile wallets, streamlining the customer experience while reducing reliance on physical cards. The structure of transactions often involves service agreements that specify fees for pass issuance, subscription models for ongoing usage, and potential revenue-sharing arrangements based on customer engagement metrics.

PassEntry’s flagship offerings include ticketing solutions, loyalty passes, and access control measures, which are bundled into comprehensive service packages tailored to the specific needs of each client. The pricing structure reflects the value of these offerings, designed to support both B2B and consumer-facing scenarios, ensuring that businesses can effectively engage their customers and optimize operations. In February 2025, PassEntry Limited raised an undisclosed amount of venture funding co-led by new investors Bonsai Partners and Acurio Ventures. The company will use the funding to draw more customers and support the expansion plans in the APAC and North American regions.

PassEntry is also planning to launch new products designed to enhance its digital pass capabilities, with specific release dates to be announced as development progresses.