Partyking AB Asset Profile

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Year established

2009

Location

G�vle Sweden

Primary Industry

Retail

About

Based in Gavle, Sweden, and founded in 2009 by Joel Svensson and Jeff Jansson, Partyking AB, a.k.a. Party King operates as a provider of party accessories and costumes including masquerade clothes, party gadgets, and fun gifts through an online platform. The company operates four websites across Sweden, Denmark, Norway and Finland, and the Nordics. In September 2022, Amscan International Limited, a portfolio company of Endless, acquired Party King. As of September 2022, the company employs about 80 employees. The company provides a wide range of bar accessories, sweets, soft drinks, masquerades, funny gadgets, and party-related products, such as balloons, decorations, disco lighting, table setting, fireworks, party accessories, gift wrapping, books, and more. Party King generated total revenue of GBP 30 million in 2021.

Current Investors

Amscan International Limited

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Primary Industry

Retail

Sub Industries

Accessories, Recreational Product Stores

Website

www.partykungen.se

Verticals

E-commerce

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Partyking AB	28 Sep 2022

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