Partipost Pte. Ltd.

Partipost Pte. Ltd. , based in Singapore, functions as an influencer marketing platform that connects businesses with a broad network of influencers, enhancing brand visibility and engagement across various industries. Founded in 2016, Partipost Pte.

Ltd. operates an influencer marketing platform that links brands with influencers across multiple sectors. The company has completed 5 deals and recently raised USD 9. 090 mn in a Series B funding round led by iGlobe Partners, bringing the total amount raised to USD 9.

090 mn, with a current valuation of USD 39. 542 mn. The CEO and co-founder, Jonathan Eg, along with Tony Jen, has previously founded other ventures, contributing to their experience in the industry. Partipost operates a comprehensive influencer marketing platform that connects businesses with a diverse network of influencers, focusing on nano, micro, and macro influencers within various niches such as beauty, fashion, finance, food and beverages, and lifestyle.

The platform offers tools for campaign tracking, analytics, and budget management, allowing brands and marketing agencies to develop customized marketing campaigns that effectively reach their target demographics. Partipost caters to a wide range of clients, including small to medium-sized enterprises with fewer than 500 employees and larger corporations across Asia, notably in markets such as Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, Vietnam, Thailand, and Taiwan, aimed at enhancing brand awareness and fostering long-term relationships between influencers and brands. In the most recent fiscal year 2022, Partipost reported revenue of USD 9. 02 mn, alongside an EBITDA of USD -4.

67 mn. The company's revenue model is based on facilitating influencer campaigns through subscription-based services, where brands pay for specific campaigns depending on influencer fees and platform access. Partipost's pricing structure aligns with its clients' marketing objectives, providing tailored solutions for efficient influencer engagement. Partipost Pte.

Ltd. plans to leverage recent funding to expand its product offerings and enhance its platform capabilities. The company aims to enter new markets in Asia by 2024, targeting regions such as Thailand and Vietnam. The funding raised in the Series B round will support the development of new features on its platform and facilitate its expansion strategy, reinforcing its competitive position in the influencer marketing sector.