Paras Digital

Paras Digital is a digital solutions provider focused on enhancing operational efficiencies through comprehensive platforms tailored for enterprises, primarily in Southeast Asia. Founded in 2020, Paras Digital operates from East Jakarta, Indonesia, specializing in digital solutions for various sectors. The company secured USD 5. 00 mn in SEED funding on November 9, 2021, from investors including Black Dragon Capital and Dragonfly Capital.

The founders are Adrian Alquizar and Afiq Shofy, with Rahmat Albariqi serving as the CEO. Paras. id specializes in offering advanced digital solutions that address challenges within the tech landscape. The core product is a comprehensive digital platform designed to enhance operational efficiencies for businesses across multiple sectors, integrating functionalities such as data analytics, application performance monitoring, and user experience optimization.

Target users include business analysts, IT professionals, and digital marketing teams, with a client base spanning finance, retail, and telecommunications. The products are marketed primarily in Southeast Asia, focusing on Indonesia and expanding into neighboring countries. Paras. id generates revenue through a subscription-based model, enabling clients to access its digital platform and associated services on a recurring basis.

This model supports long-term partnerships with businesses for ongoing operational needs. The company offers tiered pricing plans catering to different organizational sizes and needs, ensuring flexibility for both large enterprises and smaller businesses. Revenue is derived from subscriptions and value-added services like consulting and system integration, primarily in a B2B context where solutions are tailored to specific client demands. Following the recent SEED funding of USD 5.

00 mn in November 2021, Paras Digital plans to develop crypto-native intellectual property focused on games and comics. The funding will support the development of new products designed to enhance their digital offerings. The company is also targeting expansion into other Southeast Asian markets, although specific regions and timelines for this expansion have not been detailed.