Parade

Based in San Francisco, US, and founded in 2015, Dray Technologies Inc. , dba Parade is a developer and operator of a capacity management platform, intended to help freight brokerages find and book the best-suited carriers. The company was founded by Anthony Sutardja (CEO), Preet Sivia, and Tony Wu (CTO). In March 2026, Mudflap, Inc.

, a portfolio company of 9Yards Capital, Commerce Ventures, and QED Investors, acquired Parade from UbiQuoss Investment, Operator Stack, Eartshot Ventures, McVestCo VC, 9Yards Capital, I Squared Capital, RedBird Capital Partners, Rising Tide, Lineage, Inc. , Xffirmers, GreenHawk Capital, Jones Capital, Oriza Ventures, Menlo Ventures, Arena Ventures, Silicon Valley Future Capital, at. inc/, The House Fund, and Base Ventures. The company's Artificial Intelligence (AI)-powered software platform enables logistics service providers and freight brokerage teams to manage their carrier data in a single platform, understand real-time pricing and capacity data from carriers, and match the most suitable carrier partner to each load, allowing them to make strategic load bookings, reuse and re-engage with the best carrier, reducing freight expense and increasing revenue generation.

Customers can also connect with other networks like SmartHop, KeepTruckin', CloudTrucks, and DAT to expand their capacity and carrier partners. The April 2026 acquisition enables Mudflap, Inc. to combine its location-verified carrier network with Parade's capacity management platform to help brokers access a large network of verified carriers when reliable capacity is increasingly difficult to find.