Papirfly Group
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Papirfly Group - overview
Established
2000
Location
Oslo, -, Norway
Primary Industry
Marketing/Advertising
About
Based in Oslo, Norway, and founded in 2000 by Group CEO Per Oldeide, Papirfly Group operates as a provider of brand management software for the marketing industry. In January 2022, Verdane Capital Advisors, along with the company's management, agreed to acquire a majority stake in Papirfly Group from Standout Capital. Papirfly Group specializes in digital asset management (DAM) and On-brand Content Creation. Its platform enables organization, sharing, and creation of brand assets, ensuring consistency and branding across all internal and external channels.
The company’s platform integrates DAM and On-brand Content Creation into a unified ecosystem, maintaining brand management. Its products allow teams to create studio-quality content without design expertise while maintaining brand consistency. In addition, the firm’s solutions deliver significant ROI by improving brand governance, operations, and customer loyalty.
Current Investors
Verdane
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.papirfly.com
Verticals
AdTech
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Papirfly Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Adgistics Limited | - | ||||||||
| Add-on | Completed | Keepeek SAS | - | ||||||||
| Secondary Buyout | Completed | Papirfly Group | - | ||||||||
| Add-on | Completed | Meriworks AB | - | ||||||||
| Merger | Completed | BrandMaster, Papirfly AS | - |
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