PangoCDP

Based in Ho Chi Minh City, Vietnam, and founded in 2016 by co-founders Dee Nguyen and Lee Nguyen, PangoCDP offers marketers a tool that centralises customer information from multiple sources, creating comprehensive customer profiles that can be used to personalise interactions and refine campaign targeting. In October 2024, PangoCDP raised USD 1. 5 million in seed funding led by an investor, Kairous Capital. PangoCDP offers an online-to-offline platform, measuring how online advertising influences sales in physical stores, bridging digital marketing and in-store performance.

The platform’s functionalities include data gathering, profile unification, segmentation, and automation. Data gathering tools enable brands to collect information from online and offline sources, integrating data from customer touchpoints to provide a unified view of each customer’s journey. Through profile unification, the platform consolidates disparate data points into a single customer profile, providing a 360-degree view that includes demographics, behaviours, and preferences. With segmentation and automation capabilities, marketing teams create customer segments aligned with specific campaign goals.

The tools integrate with various communication channels, including super apps, social media, email, and SMS. The company serves a wide range of industries, such as FMCG, retail, electronic distribution, education, and real estate. The company will use the October 2024 funding to accelerate its product development, enhance its platform’s capabilities, and expand its market reach. It will also be instrumental in scaling the team and forging strategic partnerships.