Panelbase
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Panelbase - overview
Established
2004
Location
-, -, UK
Primary Industry
Information Services
About
Based in Hexham, UK, and founded in 2004 by Director Angus Webb, Panelbase operates as a provider of analysis software and research services such as data collection and online surveys. In July 2023, Norstat AS, a portfolio company of Triton Capital, acquired Panelbase from DRG. As of 2023, Panelbase operates as a division of Dipsticks Research Limited. Panelbase provides internet surveys for a variety of subject matters, such as sporting events, television soaps, confectionery, consumer goods, and politics, in the form of a website or series of web pages.
The company offers telephonic research, connects with clients over the phone, and collects data from them in audio form. In addition, the firm provides a wide range of research types, including SMS, focus groups, postal, and product testing. Panelbase offers cash rewards for research conducted by researchers. The company provides other services such as online samples, scripting and hosting, data tabulation, omnibus, online quality recruiting, in-home product testing, and bespoke survey tool creation.
Current Investors
Norstat AS
Primary Industry
Information Services
Sub Industries
eMarketing/Digital Marketing, Market Research & Consulting, Analytics & Performance Software, Information Services
Website
www.panelbase.net
Verticals
Research (Non-Medical)
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Panelbase - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out | Completed | Panelbase | - |
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