OwnID, Inc.

Based in Israel, and founded in 2020, OwnID, Inc. provides a digital platform that allows individuals to create and use their own usernames and passwords to login to websites and apps. The company was co-founded by Dor Shany and Rooly Eliezerov, who serves as CEO and CPO respectively now. In September 2025, OwnID, a portfolio company of Mayfield Fund acquired Unico for USD 2.

6 billion. OwnID offers a passwordless authentication platform that uses biometrics and passkeys for secure login and registration. It also provides an AI-native identity solution for authenticating AI agents acting on behalf of users, ensuring compliance and security in automated interactions. The platform supports multi-factor authentication, magic links as fallback, and analytics for monitoring user behavior.

OwnID generates revenue through enterprise subscriptions for its authentication platform, targeting sectors like e-commerce, SaaS, and financial services. Its model focuses on improving conversion rates, reducing customer service costs, and enhancing security for businesses, which translates into recurring SaaS-based income. Post-acquisition, OwnID is expected to integrate with Unico’s IDCloud and IDPay platforms, creating a global identity network. The combined offering aims to eliminate password vulnerabilities and expand into new markets such as Asia and Africa, while continuing to innovate in AI-driven authentication and fraud prevention.