Owler, Inc.

Owler, Inc. is a business intelligence company that provides professionals with competitive insights and industry news through innovative subscription-based tools. Founded in 2011, Owler, Inc. operates from its headquarters in San Mateo, US, offering a platform for competitive business insights.

The firm was co-founded by Atirene Ochuko, Carlos de Castro, Sebastian Vik, and Simbarashe Chakauya. The most recent funding round was Series B in February 2020, raising USD 4. 55 mn, which brings the total amount raised to USD 4. 55 mn and values the company at USD 9.

76 mn post-money. Owler provides a comprehensive suite of business intelligence tools designed for professionals seeking competitive insights and industry news. Its core offerings include Owler Pro, which grants users access to premium features that facilitate the discovery of competitors, qualified leads, and relevant market updates. This tool allows businesses to follow an unlimited number of companies, receive real-time alerts, and generate targeted lists based on specific criteria such as revenue, sector, and location.

Additionally, Owler Max enhances user experience by incorporating advanced functionalities such as competitor graphs and detailed company profiles, which include data on revenue, employee counts, and funding histories. Owler primarily serves a diverse clientele that includes over 5 million business professionals across various industries in North America, Europe, and Asia, providing insights that cater to their prospecting and sales needs. Owler generates revenue primarily through subscription-based services, where clients pay for access to its various tiers of products, including Owler Pro and Owler Max. The pricing structure typically involves multiple plans, designed to suit different user needs, from individual professionals to large enterprises.

Transactions are conducted directly between Owler and its clients, ensuring a smooth procurement process for users seeking detailed company insights and competitive analysis. Clients may opt for monthly or annual subscription plans, facilitating ongoing access to essential business intelligence. Owler emphasizes its value through its extensive database, which encompasses information on over 20 million companies, thus positioning itself as a key resource for businesses aiming to enhance their market positioning and strategic planning. In February 2020, Owler, Inc.

raised USD 4. 55 mn in Series B funding, valuing the company at USD 9. 76 mn post-money. The company plans to utilize this funding to enhance its product offerings and expand its market presence.

Upcoming product launches include enhanced features for Owler Pro and Owler Max, designed to provide deeper insights and analytics. Owler is also targeting expansion into new geographic regions, particularly Asia and Europe, within the next two years, aiming to increase its user base and service offerings in these markets.