Owlchemy Labs, Inc.

Owlchemy Labs, Inc. is a developer of immersive virtual reality experiences and games, known for engaging and interactive titles that leverage advanced VR technology for innovative gameplay. Founded in 2010, Owlchemy Labs, Inc. is based in Austin, US, specializing in virtual reality game development.

The company gained recognition for its unique VR experiences, which include popular titles like "Job Simulator" and "Rick and Morty: Virtual Rick-ality. " In May 2017, Owlchemy Labs was acquired by Google Inc. for an undisclosed amount. Devin Reimer serves as the CEO, guiding the company through its growth and development.

The company has participated in 2 funding rounds, with the latest being a Series A round totaling USD 5. 00 mn led by Qualcomm Ventures. Owlchemy Labs specializes in developing immersive virtual reality (VR) experiences and games, focusing on engaging, interactive gameplay that utilizes the capabilities of VR technology. Their flagship titles include "Job Simulator" and "Rick and Morty: Virtual Rick-ality," which have gained popularity for their innovative mechanics and humor, offering users unique entertainment experiences.

The company targets a diverse client base, including casual gamers and VR enthusiasts, with products available primarily in North America and Europe for consumers who own VR hardware like Oculus Rift and HTC Vive. Owlchemy Labs generates revenue through direct sales of their VR games, offered as digital downloads on platforms like Steam and the Oculus Store. Their sales structure is primarily B2C, allowing consumers to purchase games individually, which simplifies transaction processing. Additionally, the company may engage in partnerships with hardware manufacturers or collaborate with content creators to enhance market reach.

Their games, particularly "Job Simulator," have significantly contributed to their revenue stream by appealing to both casual gamers and those interested in VR experiences. Owlchemy Labs plans to leverage its recent acquisition by Google Inc. to enhance its product offerings and expand into new markets. The company is focused on developing new titles, with additional immersive VR experiences expected to be launched within the next few years.

The funding from the Series A round will support these initiatives and help the company reach a broader audience, particularly targeting markets in Asia and South America by 2020.