Owen's Craft Mixers

Owen's Craft Mixers, based in Redwood City, CA, specializes in premium cocktail mixers that elevate the home drinking experience. Their diverse range includes unique products tailored for both casual and expert mixologists. Owen's Craft Mixers was founded in 2016 in Redwood City, CA, USA, by Joshua Miller and Tyler Holland. The company creates high-quality cocktail mixers, and has received funding through three deals, with the most recent being a USD 7.

5 mn round on May 4, 2021, co-led by Levy Family Partners and Maas Family Office, raising the total amount to USD 7. 5 mn. Owen's Craft Mixers specializes in a diverse range of premium cocktail mixers designed to enhance the drinking experience for consumers. Their core offerings include a variety of mixers, such as espresso martini mix and ginger beer, tailored for use with various spirits.

These products are crafted to solve the need for convenient yet sophisticated cocktail preparation, allowing users to create festive drinks easily at home or during gatherings. Owen's Craft Mixers targets a broad customer base that includes individual consumers, party hosts, bars, and restaurants, with an emphasis on elevating the cocktail game for both novice and experienced mixologists. The products are distributed extensively across major markets in North America, with particular focus on urban centers known for vibrant nightlife and social events. Owen's Craft Mixers generates revenue through direct sales of its mixer products to consumers and through partnerships with retailers and wholesalers.

Transactions typically occur through retail outlets, e-commerce platforms, and direct-to-consumer channels, allowing flexibility in purchasing options for customers. The company offers a range of mixers, including their flagship Nitro-Infused Espresso Martini Mix and Owen’s American Tonic, which appeal to a wide audience seeking quality cocktail ingredients. Pricing structures for these mixers are designed to accommodate various market segments, ensuring accessibility for both casual consumers and hospitality businesses. This multi-channel approach to distribution contributes to a robust revenue model, leveraging both individual sales and larger volume purchases from commercial clients.

Following their most recent funding round of USD 7. 5 mn in May 2021, Owen's Craft Mixers plans to utilize the resources for key talent hires, ramping up sales and marketing efforts, and increasing product inventory. The company is focusing on expanding its market reach into grocery chains such as Publix and 7,500 CVS locations across the United States. Additionally, Owen's Craft Mixers is developing new products to meet growing consumer demand and enhance their product lineup.