Outsell

Outsell, based in the US, is a premier services company that specializes in customer data and engagement solutions tailored for the automotive industry, enhancing connectivity between dealerships and customers. Founded in 2004 and headquartered in Minneapolis, US, Outsell focuses on data-driven marketing solutions for automotive retailers. The company has completed 2 deals, with the most recent being an Add-on Trade Sale on July 9, 2024, where it was acquired by Impel for approximately USD 100 mn. Michael Wethington serves as the CEO.

Outsell provides a comprehensive customer data and engagement platform specifically designed for the automotive industry. The core offerings of Outsell include ID Resolution, Conquest campaigns, and a range of on-demand marketing strategies that utilize first-party data and real-time consumer interactions. These services are designed to improve customer engagement, enhance retention rates, and optimize profitability for automotive dealerships. With a client base of over 2,000 dealerships across North America, Outsell’s platform enables effective communication with both returning and prospective customers.

Outsell generates revenue primarily through subscription-based models for its engagement platform, offering various pricing plans tailored to the needs of automotive dealerships. These subscription services provide access to data-driven marketing tools and customer engagement features, structured to deliver value based on the specific requirements of each automotive retailer. Following its acquisition by Impel in July 2024, Outsell aims to leverage the additional resources to enhance talent acquisition, scale operations, and drive product innovation. Specific plans include the launch of new products designed to further integrate customer engagement solutions within the automotive sector.

The company is also exploring expansion into new geographic regions to reach additional markets, with the objective of broadening its client base and service offerings.