OurStage, Inc.

OurStage, Inc. is a music platform focused on empowering independent artists by providing tools for music distribution, promotion, and revenue generation, enhancing their visibility in the global music landscape. OurStage, Inc. operates as a music platform that enables independent artists to distribute and promote their music.

The company was acquired by Amazing Media Group in May 2014, though the financial terms of the deal were not disclosed. The headquarters is located in Chelmsford, US. The founder, Darien Robinson, has a history of involvement in the music industry and now serves as CEO alongside Nancy Kelly. The firm has completed 7 deals overall, with its latest deal occurring on May 5, 2014.

The company raised a total of USD 0. 39 mn, with the most recent funding round also amounting to USD 0. 39 mn. OurStage, Inc.

primarily offers a platform designed to assist new and emerging artists in gaining exposure and generating revenue through music distribution and promotion. Artists can upload their music tracks and videos, making them accessible for streaming on CMJ TV, a service for both on-demand and live music video content. The platform targets independent musicians across genres like Blues, Country, Folk, and Electronic, helping them reach a broader audience. Its customer base includes emerging artists seeking promotional opportunities and music enthusiasts looking for new sounds, primarily serving clients in North America and Europe.

The revenue model for OurStage, Inc. is based on direct transactions between artists and the platform, focusing on music uploads and video content. Artists utilize the service to distribute their work, generating revenue through a commission-based structure where OurStage earns a percentage from streams or downloads. The integration of CMJ TV introduces potential revenue streams through advertising, partnerships, and promotional agreements with brands targeting a music-centric audience.

The platform facilitates B2C interactions, connecting artists directly with listeners, while capitalizing on the growing demand for independent music discovery. OurStage, Inc. plans to develop and launch new products aimed at enhancing artist visibility and engagement. The company is also exploring expansion into new markets, particularly focusing on increasing its presence in regions beyond North America and Europe.

The funding raised in May 2014 will support these initiatives, enabling the company to enhance its platform capabilities and expand its artist services. This strategic direction follows the acquisition by Amazing Media Group, which aims to leverage synergies to foster growth and innovation within the platform.