Ours Privacy

Ours Privacy is a US-based company specializing in HIPAA-compliant analytics and advertising solutions for healthcare marketers, providing tools that prioritize patient data protection while enhancing marketing effectiveness. Founded in 2022 and headquartered in Houston, US, Ours Privacy focuses on enabling healthcare organizations to manage sensitive patient data securely. Ours Privacy offers a comprehensive suite of products designed to facilitate HIPAA-compliant analytics and advertising for healthcare marketers. Its core product, a customer data platform (CDP), functions as a privacy shield, enabling healthcare companies to collect and manage sensitive patient data while adhering to legal compliance.

The platform allows users to collect and stitch data from multiple sources, redact personally identifiable information (PII), and anonymize data before it is sent to ad platforms and analytics tools. Secondary offerings include a consent management platform, embedded maps and videos, and an audience builder, all aimed at simplifying the complexities of healthcare marketing compliance. Ours Privacy serves a diverse client base, including hospitals, digital health startups, and multi-location provider groups across the United States, aiming to streamline compliance processes and improve marketing efficiency. Ours Privacy generates revenue through subscription-based models and partnerships with healthcare organizations, leveraging its suite of services to facilitate compliance and marketing efficiency.

Clients engage with Ours Privacy on a contractual basis, integrating various products tailored to their needs. The pricing structure is designed to align with the specific services utilized, which may include the customer data platform, consent management, and analytics integrations. These offerings are particularly aimed at organizations seeking to navigate the complexities of healthcare marketing while protecting patient privacy. The company’s revenue streams are thus closely linked to the healthcare sector's growing demand for compliant advertising solutions, ensuring its relevance and sustainability in a highly regulated market.

In July 2025, Ours Privacy raised an undisclosed amount of venture funding led by new investor Rock Health, with participation from other new investors TMV, Switch VC and GreyMatter. The company will use the funding to develop its platform and expand privacy-focused marketing tools for healthcare organizations. Plans include introducing new products aimed at enhancing compliance processes, with specific timelines and market expansions set for the upcoming years.