Our Body Electric, Inc.

Based in New York, US, and founded in 2018, Our Body Electric, Inc. , also known as Obe Fitness is a subscription-based online streaming workout platform that offers live-streamed and recorded workout sessions. The company was co-founded by Ashley Mills and Mark Mullett and is backed by investors including Athleta, Samsung Next, Wheelhouse Entertainment, and CAVU Venture Partners which led the USD 15 million Series A funding round in July 2021. Obe Fitness offers workouts for all fitness levels with a wide variety of options, including barre, strength, cardio, Pilates, yoga, HIIT (high-intensity interval training), and sculpting, among others.

Users can choose their schedule and their preferred instructors and can access workouts live or view replays at their convenience at home or while traveling. Sessions can be viewed on a mobile device or streamed via Apple TV, Roku, Fire TV, or Chromecast. It also has an online shop that offers fitness equipment, accessories, and apparel. The company generates revenue through subscription fees and offers different pricing options, including USD 27 per month, as well as quarterly and annual subscriptions.

For quarterly and annual subscribers, the company gives special discounts and offers from brand partners, including WHOOP and Talkspace as well as exclusive access to premium. Obe Fitness plans to invest in hiring, drive subscriber growth and add more classes beyond its core offerings of cardio, strength, and yoga supplemented with stretching and meditation. The company may introduce workouts with heavier pieces of equipment such as weight plates or kettlebells as well as cycling content.