Ouidad Inc.

Ouidad Inc. is a specialized brand focused on creating hair care products specifically for curly hair, offering tailored solutions that cater to various curl types and textures. Ouidad Inc. was founded in 1984 and is headquartered in New York, US.

The company is recognized for its dedicated focus on curly hair products and has undergone changes in ownership, being sold in August 2018 from JH Partners to Topspin-backed J&D Brush Company, Inc. Betsy Brooks is the current CEO of Ouidad, contributing to its strategic direction and growth. Ouidad specializes in a comprehensive range of products tailored for curly hair, specifically designed to address the unique needs of various curl types, including spiral, wavy, tight, and coily textures. The core offerings include sulfate-free shampoos, moisture-rich conditioners, and styling creams that enhance curl definition while maintaining hydration.

Signature products such as the Advanced Climate Control® and Curl Quencher® lines are formulated to combat frizz and provide lasting moisture, catering to a diverse clientele seeking effective solutions for healthy, vibrant curls. The company targets consumers primarily in the United States and Canada, while also reaching international markets through online sales. In 2017, Ouidad generated revenue of USD 35. 00 mn, through direct consumer sales and partnerships with salons and retailers, focusing on both B2C and B2B transaction structures.

The company offers its products at competitive prices, with flagship items like the Advanced Climate Control® All-In-1 Leave-In Conditioner priced at approximately USD 26 each. Ouidad engages in customer loyalty programs and subscription services, enhancing customer retention and fostering long-term relationships with its clientele. Ouidad's future growth strategy includes the launch of new products designed to meet the evolving needs of curly-haired consumers. The company is exploring expansion into new international markets, aiming to increase its presence in Europe and Asia by 2022.

The recent funding obtained in 2018 will support these initiatives, specifically for enhancing product development and market outreach efforts.