Otten Coffee

Otten Coffee is a Jakarta-based company offering a diverse range of high-quality coffee products and equipment, catering to both coffee enthusiasts and professionals while focusing on enhancing the overall coffee experience. Founded in 2012 in Jakarta, Indonesia, Otten Coffee specializes in coffee-related products, including coffee machines and brewing tools. The company was co-founded by Jhoni Kusno and Robin Boe, with Jhoni serving as the current CEO. Otten Coffee raised USD 500 thousand in Seed funding from East Ventures in March 2015, bringing the total amount raised to USD 500 thousand with a current company valuation of USD 3.

20 mn. Otten Coffee specializes in providing a comprehensive range of coffee-related products and services, focusing on the needs of both coffee enthusiasts and professionals. The company's primary offerings include high-quality coffee machines, grinders, and brewing tools designed to enhance the coffee-making experience. These products aim to address common challenges faced by consumers, such as the desire for consistent brewing quality and convenience.

Otten Coffee serves a diverse clientele, including individual consumers, cafes, and restaurants, primarily targeting the domestic market in Indonesia as well as select international markets, with a strong emphasis on quality and customer satisfaction. Otten Coffee generates revenue through a combination of direct-to-consumer sales and partnerships with retailers and wholesalers. The company's transaction structure encompasses individual sales of its coffee machines and accessories, as well as potential bulk orders from commercial clients in the food and beverage industry. For the most recent year in 2018, Otten Coffee reported a revenue of USD 0 mn.

Its EBITDA for 2020 amounted to USD 156,179. Customers receive their purchases through an intuitive online platform that streamlines the ordering process, ensuring timely delivery. Otten Coffee plans to leverage its recent Seed funding of USD 500 thousand raised in March 2015 to support upcoming product development and market expansion. The company is designing new coffee equipment aimed at enhancing customer experiences, with planned launches in late 2023.

Additionally, Otten Coffee intends to expand into new geographic markets, specifically targeting Southeast Asia by 2024, to increase its reach and customer base.