Otherland

Otherland, based in the US, specializes in crafting high-quality scented candles that elevate home spaces through curated scents and artistic design, appealing to eco-conscious consumers. Founded in 2017 in New York, US, Otherland focuses on producing artisanal scented candles. The company has undergone two deals, with the most recent being a Seed round in June 2023, where they raised USD 2. 7 mn.

Abigail Stone, one of the founders, serves as the CEO. Notable investors in the latest round include Lerer Hippeau Ventures and Cleo Capital. Otherland is primarily focused on the production and sale of high-quality scented candles, designed to enhance ambiance through a multi-sensory experience. Their core offerings consist of carefully crafted candles in diverse scent categories such as Fresh, Woody, Floral, Spicy, Fruity, and Gourmand.

Each candle is hand-poured with an emphasis on ingredient integrity, free from parabens, sulfates, and phthalates, and cruelty-free. The products are marketed to appeal to consumers interested in both aesthetics and sensory experiences, particularly in major urban centers across the US, where demand for artisanal goods is increasing. The revenue model for Otherland is primarily based on direct-to-consumer sales through their website. Customers can purchase individual candles or curated bundles, including options for single-wick and three-wick candles.

The pricing reflects a premium positioning, with products designed to attract attention through unique scents and artistic packaging. This strategy enables strong engagement with their customer base, fostering loyalty and repeat purchases through high-quality offerings that align with consumer lifestyle values. In June 2023, Otherland was acquired by CURiO, a move aimed at expanding CURiO's business and enhancing brand positioning. The acquisition represents a new chapter for Otherland, with expectations for future product launches and geographic market expansion.

Specific plans for new scented candle designs and entry into additional markets will likely be developed as CURiO integrates Otherland's operations.