Ortto, Inc.

Founded in 2015 by Mike & Chris and based in Sydney, Australia, Ortto, Inc. , formerly known as AutopilotHQ, Inc. , operates as a provider of a software company that provides a customer data platform with journey building, messaging, and analytics tools. Ortto offers a customer data platform combined with multichannel marketing automation that enables businesses to unify first‑party customer data and design, orchestrate, and optimize marketing journeys across channels including email, SMS, push notifications, in‑app messaging, forms, and surveys, with an event‑driven architecture that supports real‑time personalization, behavior‑based triggers, audience segmentation, analytics, and no‑code integrations with CRM, product, and data tools, positioning Ortto as an execution and engagement layer that connects creative assets with customer activation and lifecycle management.

Ortto primarily generates revenue through subscription‑based SaaS pricing sold to mid‑market and enterprise customers, typically structured by customer records, message volume, and feature tiers, with higher‑value contracts for advanced data, automation, and analytics capabilities, supplemented by enterprise‑level agreements that may include onboarding, integrations, and premium support, making recurring software subscriptions the core revenue driver with expansion potential as customers scale usage across channels and teams. In April 2026, Canva Pty Ltd. , a portfolio company of Stack Capital Group, Global Founders Capital, Quadrant Private Equity, Coatue Management, Goldman Sachs Asset Management, Teachers' Innovation Platform, ICONIQ Capital, Coatue Management, Sequoia, Greenoaks Capital, Franklin Templeton, T Rowe Price, Dragoneer Investment Group, Grok Ventures, Skip Capital, StepStone, Bessemer Venture Partners, General Catalyst Partners, Bond, HSG, Felicis Ventures, Vayner/RSE, AirTree Ventures, Shasta Ventures, Founders Fund, Square Peg, InterWest Partners, Matrix Partners, 500 Global, Commercialisation Australia, Five V Capital, Blackbird, and Investible, acquired Ortto, Inc. from Southern Cross Venture Partners, Blackbird, Rembrandt Venture Partners, Garnett Ventures, Salesforce Ventures, and Stage One Capital for an undisclosed amount.

Canva’s acquisition of Ortto is strategically aimed at expanding Canva from a design‑centric tool into a full end‑to‑end marketing and growth platform, enabling users to move seamlessly from content creation to campaign execution, automation, and performance measurement within a single ecosystem; Ortto brings a mature customer data platform (CDP) and multichannel marketing automation capability—covering email, SMS, push notifications, in‑app messaging, forms, and journey orchestration—which complements Canva’s strong content creation layer and closes a critical gap in distribution and lifecycle management, while Ortto’s existing global customer base, event‑driven architecture, and no‑code integrations strengthen Canva Grow and allow Canva to compete more directly with marketing suites such as HubSpot, Braze, and Klaviyo; additionally, the transaction aligns with Canva’s broader AI‑led platform strategy, as Ortto’s data infrastructure enables deeper personalization, measurement, and optimization of AI‑generated content, reinforcing Canva’s ambition to become the system where teams plan, create, publish, engage, and optimize marketing campaigns end‑to‑end rather than relying on fragmented third‑party tools.