Original Brands Sweden AB

Original Brands Sweden AB operates an e-commerce platform specializing in premium children's clothing and accessories, offering a wide selection of international brands tailored for the youth market. Founded in 2011, Original Brands Sweden AB is based in Vasteras, Sweden. The company focuses on the e-commerce retail of children's apparel, with its latest funding round occurring in December 2017 when returning investor eEquity led a SEK 60 million investment. Mikael Arnåsen is the founder, while Adeline Sterner serves as the CEO.

Kids Brand Store specializes in premium children's and youth apparel, providing a diverse range of clothing, footwear, and accessories from renowned international brands such as Gant, Tommy Hilfiger, and Polo Ralph Lauren. Their core offerings include jackets, sweatshirts, jeans, and seasonal apparel designed for children aged 0 to 16 years, ensuring quality, comfort, and contemporary fashion trends. The company serves various markets including Sweden, Denmark, Norway, Germany, the Netherlands, and Finland, maintaining a fresh inventory to attract style-conscious parents and their children. In 2020, Original Brands Sweden AB reported a revenue of SEK 0 and an EBITDA of SEK -1,956.

2. Original Brands Sweden AB intends to utilize the SEK 60 million raised in December 2017 to support product launches and expand its market presence. The company is focused on introducing new product lines designed for children's apparel and aims to penetrate additional European markets by 2025, enhancing its geographical reach and customer engagement.