Orebella

Ôrəbella, based in the US, specializes in skincare and fragrance products that uniquely blend fine fragrances with essential oils and hydrating ingredients, catering to consumers who prioritize holistic wellness and self-care. Ôrəbella founded in 2024, is a skincare and fragrance brand founded by Bella Hadid, which focuses on creating products that enhance mood and nourish the skin. The company was established in Los Angeles, US. In May 2026, Ôrəbella raised an undisclosed amount of Series A funding led by Silas Capital, with participation from other investors.

This round of funding marks a significant step in the company's strategy to expand its market presence. Ôrəbella, founded by Bella Hadid, specializes in skincare and fragrance products that blend fine fragrances with aromatherapy essential oils and hydrating skin care ingredients. The company’s core product offerings include a range of bi-phase mists designed to elevate mood and nourish both skin and soul. Each mist combines unique scent profiles, such as the floral notes of Gardenia's Whisper and the warm gourmand essence of Golden Brulee, among others.

These products cater primarily to individual consumers seeking luxurious fragrances that also provide skin benefits, appealing to a customer base that values holistic wellness and self-care. Ôrəbella's products are marketed primarily in the United States and select international markets, focusing on urban demographics that are responsive to premium personal care brands. Ôrəbella’s revenue structure is primarily driven by direct-to-consumer sales through its online platform. Customers can purchase individual mists for USD 39 each or opt for bundled deals, such as the Mist Trio Bundle, priced at USD 102, providing a savings of USD 15.

The company operates within a B2C transaction model, enabling direct engagement with consumers and allowing for targeted marketing and customer relationship management, thereby optimizing revenue through premium product positioning. In May 2026, Ôrəbella raised an undisclosed amount of Series A funding, which will support the launch of new products designed to enhance the customer experience. The company plans to expand into international markets, with a focus on Europe and Asia by 2027. The funding will be utilized to bolster marketing efforts and develop new offerings that align with the company's vision for growth.