Ordinary Objects AS

Ordinary Objects AS, based in Oslo, Norway, specializes in high-fidelity augmented reality prototyping tools that enhance spatial user flows and interactions within mixed reality environments. Founded in 2022, Ordinary Objects AS focuses on developing tools for augmented reality prototyping. The company has successfully executed 2 deals, with its most recent funding round occurring on April 30, 2023. During this round, the firm raised EUR 880,000, led by Sondo Capital, with additional participation from investors such as Foundamental and Mana Industries.

The company is led by CEO Gregor Finger, who has a history of involvement in similar ventures. Ordinary Objects specializes in high-fidelity augmented reality prototyping tools designed to enhance spatial user flows and interactions within mixed reality environments. Their core product offering includes an intuitive authoring suite that facilitates the creation of spatial prototypes, allowing designers to incorporate advanced features such as smart animated states, powerful triggers, and real-time feedback. The platform enables users to rapidly mock up spatial user interfaces using various asset types, including audio and 3D models.

Target customers include XR product designers, UX engineers, and creative directors from firms across North America, Europe, and Asia. Ordinary Objects generates revenue through a subscription-based model, allowing users to access their suite of prototyping tools. The pricing structure accommodates various user needs, supporting both individual and team licenses that facilitate collaborative workflows. The firm's flagship product has gained traction among designers and studios, solidifying its position in the augmented reality prototyping market.

In April 2023, Ordinary Objects AS raised EUR 880,000 to expand its team and secure product development. The company plans to design and launch upcoming new products, enhancing its suite of prototyping tools. Additionally, it targets expanding into new markets across Europe and Asia by the end of 2024.