Orbee, Inc.

Orbee Auto, based in the US, provides a cutting-edge data management platform that unifies customer data to enhance the automotive shopping experience through enriched analytics and personalized marketing strategies. Orbee Auto, founded in 2015 and headquartered in Irvine, US, specializes in data management solutions for the automotive sector. The company was co-founded by Atul P, Christopher Prijic, and Peter Fong. It has successfully raised a total of USD 10.

313 mn through multiple funding rounds, with the latest funding round being a Series A led by First Move Capital on January 23, 2025, involving investors like Basil Family Dealerships and Mills Automotive Group. This funding round has provided a current company valuation of USD 24. 333 mn. Orbee offers a comprehensive data management platform designed to unify and enrich customer data from various sources, enhancing the personalization of the shopper journey across multiple channels.

Central to its offerings are the Quantum and Essentials platforms, which facilitate the aggregation of first-party and third-party data, enabling businesses to create a singular, structured customer view. This functionality is crucial for understanding shopper behaviors, managing marketing investments, and optimizing customer interactions in real-time. Orbee's solutions cater primarily to dealerships and retail organizations in the automotive sector, providing tools for campaign analytics, omnichannel marketing, and personalized messaging. The products are marketed in North America and are tailored to meet the specific needs of clients navigating the complexities of consumer data integration and regulatory compliance.

Orbee's revenue model centers around subscription-based services, where clients engage with the platform through various pricing plans tailored to their needs. The company offers different tiers of its services, allowing businesses to access essential features and advanced capabilities based on their operational requirements. Revenue is generated primarily through contracts with dealerships and retail clients that utilize its data management and analytics tools for enhancing their marketing strategies. Transactions typically involve B2B partnerships, with clients paying for access to the platform's capabilities, such as campaign analytics and personalized messaging services.

The company's flagship products, including the Quantum and Essentials platforms, serve as foundational elements in driving customer engagement and fostering loyalty within the retail automotive sector. In January 2025, Orbee Auto raised venture funding to expand its market reach. The company plans to leverage this funding to design and launch new products aimed at enhancing its data management capabilities. Additionally, Orbee aims to expand its services into new geographic regions, targeting specific markets with increasing demand for data-driven automotive solutions.