Optimizely
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Optimizely - overview
Established
1994
Location
New York, NY, US
Primary Industry
Software
About
Optimizely, based in the US, offers AI-powered digital experience solutions that enable businesses to create, personalize, and optimize online content effectively across various channels. Founded in 1994 and headquartered in New York, US, Optimizely provides digital experience solutions. The company underwent a significant transformation and was acquired by Insight Venture Partners in a Secondary Buyout transaction for USD 1. 16 billion, completed in October 2018.
Optimizely has successfully raised a total of USD 1. 16 billion through 4 deals, with the most recent deal occurring on September 6, 2018. Optimizely specializes in offering AI-powered digital experience solutions that empower businesses to personalize and optimize their online content and campaigns. Core offerings include a sophisticated experimentation platform for A/B testing, AI-driven personalization tools, and advanced analytics for data-driven decision-making.
Their solutions cater to a diverse clientele across industries such as eCommerce, retail, and B2B, serving markets in North America, Europe, and parts of Asia Pacific. For the most recent fiscal year 2022, Optimizely generated revenue amounting to USD 94. 10 mn, with an EBITDA of USD 16. 74 mn.
Revenue is derived through a subscription-based model, with clients engaged via annual agreements and tailored pricing plans for various digital experience tools. Optimizely intends to leverage its recent funding to expand its product offerings and increase its market presence. The company is actively developing new features for its digital experience platform, with plans for release in the near future. Additionally, Optimizely aims to penetrate new geographic markets, focusing on regions in Europe and Asia Pacific by 2025.
The funds from the Secondary Buyout deal will support these initiatives and enhance the company’s capabilities to meet the growing demand for digital solutions.
Current Investors
Insight Partners
Primary Industry
Software
Sub Industries
Website Hosting, Web Development, Analytics & Performance Software, Content Management Software, Sales & Marketing Software
Website
www.episerver.com
Verticals
Artificial Intelligence, Cloud Computing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Optimizely - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Announced | NewsCred, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Optimizely, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Idio Ltd. | - | ||||||||
| Secondary Buyout | Completed | Optimizely | - | ||||||||
| Add-on | Completed | Optivo | - |
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