Optimax Investment Ltd

Optimax Investment Ltd operates GlassesUSA. com, specializing in online eyewear retail, including prescription glasses, sunglasses, and contact lenses, aimed at enhancing the shopping experience for customers through innovative technology. Optimax Investment Ltd was founded in 2009 in New York, US, and operates GlassesUSA. com, which offers an extensive range of eyewear products.

The company has successfully closed two deals, with the most recent funding round occurring on January 21, 2021. In this round, the company raised USD 45. 00 mn, led by Tene Capital. The founders include Daniel Rothman, Eldad Rothman, and Roy Yamner, with Daniel Rothman serving as the CEO.

GlassesUSA. com specializes in the online retail of eyewear, offering a wide array of products such as prescription eyeglasses, sunglasses, blue light glasses, and contact lenses. Their product line features diverse designer frames and high-quality lenses, catering to various fashion and functional needs. The company aims to simplify the eyewear shopping experience by using an online quiz that helps customers find their ideal pair of glasses within 60 seconds.

This service is designed to serve a broad demographic, including men, women, and children, primarily targeting customers in North America while also expanding into select international regions. GlassesUSA. com generates revenue through direct-to-consumer sales on their e-commerce platform, facilitating per-order transactions. Customers explore the website to choose their preferred eyewear, which includes high-profile brands such as Ray-Ban, Gucci, and Oakley.

The pricing structure varies by eyewear category, often accompanied by promotional offers for first-time buyers. The company provides a straightforward online transaction process, including a 100% money-back guarantee and a 365-day warranty, along with free shipping. Partnerships with vision insurance providers may also enhance customer access to their products. Following the successful fundraising of USD 45.

00 mn in January 2021 led by Tene Capital, Optimax Investment Ltd is focused on expanding its product offerings and geographic reach. The company is planning to introduce new eyewear designs and technologies aimed at improving customer experience. Furthermore, they aim to penetrate additional markets, specifically targeting regions in Europe and Asia, with efforts expected to ramp up over the next 12-24 months.