Oplogic

Based in Michigan, US, and founded in 2000, Oplogic formerly known as Wilson Technologies, Inc. , operates as a software company that provides customer relationship management (CRM) solutions for the automotive and retail industries. In April 2023, the firm was acquired by DealerBuilt, a portfolio company of ParkerGal. The firm’s technology, as of May 2023, is being used by over 90 dealerships in Detroit, Michigan as well as clients in New York, New Jersey, Pennsylvania, California, Ohio, Indiana, Tennessee, and Connecticut, and is led by its President, John Parent.

The company offers a full suite of dealer operation software serving the auto tech industry. Oplogic helps dealerships expand their customer base by offering lead management with AI (artificial intelligence) monitoring, equity data mining, and in/outbound call tracking capabilities with a mobile app, QuickConnect ™. These features enable dealerships to optimize data, identify qualified leads, and develop winning acquisition strategies, ensuring continued growth and profitability. Secondly, the firm offers CRM (customer relationship management) solutions to keep customers happy and engaged, through their activity screen that allows dealerships to monitor and manage customer and employee interactions effectively.

Service alerts and call monitoring features help dealerships target the right audience and deliver personalized experiences. The Desking tool further streamlines operations by providing deal comparisons, real-time rate access, and lease and financing options. The platform also offers video sales presentations and enterprise reporting.