Opinion Dynamics Corporation

Opinion Dynamics Corporation, based in the US, excels in analytical services that bridge the gap between consumers and energy, focusing on efficiency, electrification, and decarbonization to guide utilities and startups in navigating complex energy challenges. Founded in 1987 and headquartered in Waltham, US, Opinion Dynamics Corporation provides consulting services aimed at improving energy efficiency and strategic electrification. The company was acquired by E Source Companies LLC in August 2025, although specific financial details were not disclosed. This acquisition is expected to enhance their service offerings and energy solutions.

Opinion Dynamics, now an E Source Company, specializes in analytical services focused on consumer interactions with energy. Their core offerings include energy efficiency, strategic electrification, decarbonization, and innovative pricing strategies. The company addresses complex challenges for electric utilities and public organizations through data-driven insights. They provide notable services such as the Heat Pump Research Index for policymaking and tailored program design and evaluation services, serving a diverse market across the United States, particularly in electrification and decarbonization initiatives.

Opinion Dynamics operates primarily on a B2B revenue model, collaborating with utility companies and public organizations through various research and analytics projects. Clients engage in contractual agreements for specific services, which may include fixed-price contracts or retainer agreements, aimed at providing actionable insights and measurable outcomes. Their focus on comprehensive analytics supports a robust transactional framework fostering long-term partnerships. Following the acquisition by E Source Companies LLC in August 2025, Opinion Dynamics aims to accelerate its growth by enhancing its program solutions and expanding its energy capabilities.

The acquisition supports initiatives for future product launches and geographical expansion, specifically targeting markets that prioritize electrification and decarbonization. The financial backing from this transaction will enable the company to strengthen its service offerings and better serve its clients.