OpenSponsorship, Corp.

OpenSponsorship is a platform facilitating sports influencer marketing, connecting brands with athletes, teams, and events for authentic partnerships while managing comprehensive marketing campaigns. Founded in 2014 and headquartered in New York, US, OpenSponsorship operates in the sports marketing sector, connecting brands with over 20,000 athletes. The company was established by Ishveen Jolly, who has previously founded other companies. OpenSponsorship has completed 3 deals, with its most recent funding round being a Seed round in April 2022, raising USD 1.

1 mn from investors including 500 Global and Gelt Venture Capital. OpenSponsorship offers a comprehensive platform for sports influencer marketing and sponsorship, primarily aimed at brands seeking to connect with athletes, teams, and events. Their Full-Service plan involves managing influencer marketing campaigns from start to finish, enabling brands to engage with over 20,000 athletes across 130 countries and 170 sports. This service is marketed mainly in North America, Europe, and parts of Asia, allowing for extensive global reach in sports marketing.

OpenSponsorship generates revenue through its Full-Service offerings, where brands collaborate to create marketing campaigns involving athletes. Compensation for athletes is contingent upon the completion of campaign deliverables, with financial arrangements reflecting the complexity of services such as campaign creation and performance reporting. This structure aligns with the company's objectives to deliver measurable results in sponsorship initiatives. In April 2022, OpenSponsorship raised USD 1.

1 mn in a Seed funding round to support its expansion into the United Kingdom. The company plans to leverage this funding to enhance its market presence and develop new products tailored for these regions.