OpenMarket

OpenMarket provides Application-to-Person mobile messaging solutions, focusing on SMS, MMS, and RCS services. The company enhances customer engagement by enabling seamless communication between businesses and users across various channels. Founded in 1999, OpenMarket specializes in mobile messaging solutions. The company is headquartered in Seattle, US.

In November 2020, Infobip Limited acquired OpenMarket for USD 300 mn. The CEO is Issam Haggui and Jonathan Morgan, who have extensive backgrounds in technology and telecommunications. OpenMarket, now part of Infobip, specializes in A2P (Application-to-Person) mobile messaging solutions, which encompass SMS, MMS, and RCS messaging services. These products are designed to enhance customer engagement by facilitating seamless communication between businesses and their end users across various channels.

OpenMarket's offerings enable companies to execute a wide range of use cases, including customer notifications, marketing campaigns, and transactional messages, thereby improving overall user experience and operational efficiency. The company serves a diverse clientele, including enterprises and developers, across multiple geographical markets such as North America, Europe, and Asia-Pacific, catering to industries ranging from retail and e-commerce to financial services and hospitality. OpenMarket's revenue model primarily revolves around transactional fees and subscription services related to its messaging solutions. The company engages in B2B transactions, providing its services to organizations that leverage mobile messaging for customer interactions.

Revenue is generated through various pricing structures, including pay-as-you-go models for SMS and RCS messages, allowing clients to scale their usage based on demand. Additionally, the company offers tiered subscription plans for comprehensive access to its platform and features, facilitating ongoing partnerships with clients looking to enhance their communication strategies. The diversity of their product offerings, particularly their flagship messaging solutions, supports a robust revenue stream aligned with the growing demand for mobile communication technologies. Following its acquisition by Infobip Limited in November 2020, OpenMarket plans to leverage additional resources for product innovation and market expansion.

The company is focusing on developing new messaging solutions to enhance customer engagement and is targeting specific regions in Europe and Asia for further market penetration by the end of 2022. The recent funding of USD 300 mn will support these initiatives, allowing OpenMarket to strengthen its technology and expand its geographical footprint.