Open Mind Developments Corporation

Open Mind Developments Corporation focuses on creating sustainable consumer products, notably eco-friendly phone cases that prioritize environmental responsibility and stylish protection for a diverse array of devices. Founded in 2018 in Kelowna, Canada, Open Mind Developments Corporation specializes in developing eco-friendly products. The company has not made any significant pivots in its business model. The founders, Brad Pedersen and Richard De Veer, have a history of entrepreneurial ventures.

The latest funding round occurred in October 2019, where the company raised USD 5 million led by Marcy Venture Partners with participation from Kensington. This funding brought the total amount raised to USD 5 million. Pela Case specializes in eco-friendly phone cases designed for iPhone, Google Pixel, and Samsung devices, emphasizing sustainability through its 100% compostable materials. The flagship product offerings utilize a blend of flax shive and plant-based biopolymer, effectively addressing the environmental impact associated with traditional plastic cases.

Customers range from environmentally conscious consumers to tech-savvy individuals looking for stylish protection for their devices. Pela’s product line extends to accessories, including phone grips and AirPod cases, catering to a diverse clientele focused on reducing plastic waste. The company operates in the United States and Canada, with its products available through direct-to-consumer sales on its website as well as through select retailers, thereby reaching a wide geographical market. Pela Case generates revenue primarily through direct-to-consumer sales on its website, where individual products are sold at a set price point, alongside promotional offers such as "Buy One, Get One Free.

" The company engages with customers through various marketing campaigns that highlight the eco-friendly aspects of its products, appealing to a clientele that values sustainability. Each transaction typically involves a one-time purchase of products, including the signature compostable phone cases and additional accessories. Revenue streams are further supported by seasonal sales and promotions, enhancing customer engagement. The pricing structure reflects the premium nature of its biodegradable offerings, reinforcing the brand's commitment to environmental stewardship while serving a growing market of eco-conscious consumers.

Open Mind Developments Corporation plans to launch new eco-friendly products, further expanding its product line within the next year. The company is also targeting expansion into additional regions in North America and Europe by 2022. The recent funding of USD 5 million will support these initiatives, enhancing the company's capacity to develop new products and strengthen its market presence.