Only What You Need, Inc.
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Only What You Need, Inc. - overview
Established
2017
Location
New York, NY, US
Primary Industry
Consumer Products
About
Based in New Jersey, US, and founded in 2017 and led by CEO Mark Olivieri, Only What You Need, Inc. operates as a food and beverages company providing plant-based ready-to-drink protein shake for users to improve their health. In June 2024, The Simply Good Foods Company agreed to acquire Only What You Need, Inc. from Purchase Capital, Hammock Park Capital, and GroundForce Capital for USD 280 million.
Only What You Need, Inc. provides a variety of drinks, such as protein shakes, pro elite high protein shakes, pro elite high protein powder, protein powders, high protein complete nutrition shakes, complete nutrition shakes, double shot protein coffee shakes, and many more. The company offers solutions for various health needs including weight management, food allergies, food intolerance, gut health, autoimmune diseases, and many more. Its products are produced through plant-based without dairy, gluten, soy, egg, nuts (peanuts or tree-nuts), fish, shellfish, and sesame.
The company generates revenue by selling its protein shake and various drinks through its e-commerce platform.
Current Investors
GroundForce Capital, Purchase Capital, Hammock Park Capital
Primary Industry
Consumer Products
Sub Industries
Non-Alcoholic Beverages, Health Foods & Nutritional Supplements, Retail, Search Engines, Web Applications
Website
www.liveowyn.com/
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Only What You Need, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Only What You Need, Inc. | - | ||||||||
| Growth | Completed | Only What You Need, Inc. | - | ||||||||
| Growth | Completed | Only What You Need, Inc. | - | ||||||||
| Add-on | Completed | Only What You Need, Inc. | - |
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