OneTeam Partners, LLC

OneTeam Partners, LLC is a company focused on leveraging player intellectual property to develop a diverse range of products and services aimed at enhancing the connection between athletes and fans. Founded in 2019 in Washington, US, OneTeam Partners, LLC specializes in player intellectual property solutions. The company has engaged in 2 deals, with its most recent deal occurring on September 15, 2022. The founders include Abby Tan, Ibrahim Ibrahim, Nick Wittek, Rodrigue Montoute, and Thomas Guenot, with Ahmad Nassar and Fabien Rossignol serving as CEO.

The firm has raised a total of USD 250. 00 mn through strategic partnerships, including investment from Major League Baseball Players Association, NFL Players Association, and RedBird Capital Partners. OneTeam Partners specializes in leveraging unique player intellectual property (IP) to create a diverse range of products and services that cater to sports fans and brands. Their core offerings include a full-service approach to apparel, hardlines, and trading cards, designed to provide fans with engaging, cross-platform products.

Additionally, the company facilitates partnerships between players’ associations (PAs), athletes, and brands, allowing for the development of integrated marketing and sponsorship solutions. This collaborative framework enhances the connection between athletes and consumers by tapping into the collective influence of these athletes at scale. OneTeam serves a global market, working with major brands across regions such as North America, Europe, and Asia, and supports both professional athletes and tens of thousands of college athletes through group licensing opportunities. OneTeam Partners generates revenue through various transaction structures that align with its diverse offerings.

The company operates on a partnership model, collaborating with brands and PAs to create unique products and experiences, which may include merchandise and content tied to athlete IP. Transactions often occur through B2B partnerships, where brands pay for licensing rights to use player IP in their products or marketing campaigns. Additionally, revenue is derived from strategic collaborations with colleges and universities, allowing athletes to benefit from group licensing initiatives. The pricing structure for these services varies based on the scope and scale of the partnership agreements, which may encompass multiple product lines or exclusive rights to certain athlete images or likenesses.

Flagship services include the OneTeam College Group Licensing Program, which aims to expand opportunities for college athletes within the market. In September 2022, a consortium consisting of Morgan Stanley, HPS Investment Partners, and General Atlantic acquired a 40% minority stake in OneTeam Partners, LLC from RedBird Capital Partners. This acquisition supports OneTeam's next stage of growth towards diversifying and expanding into new areas. The firm is focused on designing and launching new products with a view to entering additional geographic markets, although specific details about new products or markets are not provided.

The financial backing from the recent funding round will be utilized to facilitate these growth initiatives.