One Nova Inc

Based in Japan, One Nova Inc specializes in the development and manufacturing of high-quality underwear made from natural materials, focusing on sustainable alternatives that enhance comfort and performance for consumers. One Nova Inc, founded in 2017 and headquartered in Yamato-shi, Japan, focuses on producing innovative underwear products. The company has completed two significant deals, with the most recent funding round occurring on November 17, 2021. The CEO, Edgaras Gargazinas, leads the company in its mission to offer sustainable and functional undergarments.

One Nova Inc specializes in high-quality underwear crafted from natural materials, primarily utilizing their proprietary nova wool® fabric. This innovative material provides moisture-wicking properties, odor resistance, and temperature regulation while overcoming common issues such as pilling and tearing. Their product range includes a variety of women's and men's options, such as bras, camisoles, bikinis, and boxer briefs, designed for comfort and aesthetics. The company targets a diverse clientele, including health-conscious individuals and those seeking sustainable alternatives to traditional underwear, with a market presence in Japan, North America, and parts of Europe.

One Nova Inc generates revenue through direct-to-consumer sales on their online platform, utilizing a structured pricing model. The company implements promotional strategies, such as seasonal discounts like those during the Black Friday campaign. Pricing for items, including their flagship 3D Wireless Bra and Full Cover Bikini, varies to cater to consumers. The straightforward transaction process allows for size exchanges within 14 days of delivery to enhance customer satisfaction, and volume discounts incentivize larger orders.

In November 2021, One Nova Inc raised an undisclosed amount in venture funding from new investor taliki and individual investors, part of a larger JPY 45 million debt and equity funding. The company plans to use these funds to develop new products and expand into overseas markets, enhancing each brand's presence. Specific markets targeted for expansion include regions beyond their current operations, with detailed plans expected to be implemented in the upcoming year.