On The House Group Pty Ltd
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On The House Group Pty Ltd - overview
Established
2024
Location
Brisbane, QLD, Australia
Primary Industry
Marketing/Advertising
About
Based in Brisbane, Australia, On The House Group Pty Ltd focuses on combating period poverty by providing free, organic, and biodegradable period products through digital vending machines located in public and commercial bathrooms. On The House Group Pty Ltd was founded in 2024 in Brisbane, Australia, to address the need for accessible period products. The company successfully raised USD 1. 7 mn in Seed funding on January 27, 2026, from Purpose Ventures, alongside participation from StartMate and UniQuest.
This funding aims to enhance their distribution network for period products across various locations in the country. On The House Group specializes in providing free, organic, and biodegradable period products through a network of digital vending machines strategically placed in public and commercial bathrooms. These dispensers are funded entirely by advertisements from brands targeting female consumers, creating a unique blend of social impact and marketing. The primary aim of the company is to address period poverty by ensuring that individuals who menstruate have access to essential hygiene products, thereby eliminating the reliance on makeshift solutions.
Their service model effectively connects brands with their intended audience while contributing to a significant social cause. The company targets markets across Australia, particularly focusing on urban areas and regions where access to period products is limited. On The House Group generates revenue through partnerships with brands that seek to advertise via their digital vending machines. Brands pay to have their advertisements displayed in conjunction with the dispensers, facilitating a business-to-business (B2B) transaction structure that supports the distribution of free period products to end-users.
The financial model is centered around creating mutually beneficial relationships where brands not only gain visibility among potential customers but also contribute to a socially responsible initiative. The revenue from these advertisements directly finances the provision of the period products, maintaining a sustainable ecosystem for both the advertisers and the users. Specific details regarding pricing plans or individual transaction structures are proprietary to the company and not publicly disclosed. In January 2026, On the House Group Pty Ltd raised USD 1.
7 mn in seed funding led by new investor Purpose Ventures, with participation from other new investors UniQuest and StartMate. The company will use the funding to expand its network of digital dispensers nationally across high-traffic community locations. Future initiatives include the design and launch of new products targeted for release in the coming years, as well as plans to enter emerging urban markets where access to period products is limited.
Current Investors
StartMate, Purpose Ventures, UniQuest
Primary Industry
Marketing/Advertising
Sub Industries
Marketing/Advertising, Beauty & Hygiene
Website
www.onthehousegroup.com/
Verticals
AdTech
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only

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