Omnia

Founded in 2013, and based in Amsterdam, Netherlands, Omnia Retail is a Software-as-a-Service company that integrates pricing and online marketing automation for retailers. The firm develops online pricing tools which offer competitor pricing and market insights to retailers, and brands, thereby helping them to take control of their pricing. Omnia Retail primarily focuses on the retail market and was co-founded by Sander Roose (CEO), and Herman de Jager, one a retail software developer, the other a retail strategy consultant. In October 2017, the company raised an undisclosed amount in a Series B funding led by Connected Capital.

The firm has offices in Amsterdam, Netherlands, and London, UK, and its major clients include Decathlon, Samsung, Philips, HP, Asics, and Playmobil, etc. The company’s offerings include an online tool named Dynamic Pricing, which enables the clients to automate their pricing strategy effectively, thereby helping them to consistently adjust the prices according to market standards. With an intelligent algorithm based on price elasticity, the clients can implement any pricing rules and may experiment with new strategies on a product or category level without spending time on further IT development. Omnia’s dynamic pricing provides valuable insights such as competitor data, price updates, and calculations, and automates daily operational decisions.

Omnia uses the pricing strategy and the competitor pricing data for calculating fresh prices for each product, and then automatically updates the price. The tool helps clients to create more transparent and clear pricing policies. Omnia Retail also offers an online product, Pricewatch, a fully managed data service that allows the clients to get their competitor pricing datas’, and pricing insights necessary for the profitable growth of the organization. Pricewatch can be accessed from anywhere and it helps to manage the entire assortment from a single portal.

The tool lets the client have a clear understanding of market conditions by combining Comparison Shopping Engine (CSE’s) data and direct scraping data(taken from competitor’s website).