Omix-ADA, Inc.

Omix-ADA, Inc. is a specialist in aftermarket parts for Jeep vehicles, focusing on OEM and vintage components that enhance restoration and performance for Jeep enthusiasts. Founded in 1992 in Suwanee, US, Omix-ADA, Inc. provides replacement parts for Jeep vehicles.

The company was acquired by Truck Hero, Inc. on October 12, 2017. No subsidiaries or significant pivots in business strategy have been noted. Omix specializes in a comprehensive range of replacement parts for Jeep vehicles, including OEM and vintage aftermarket components.

Their offerings encompass body parts, electrical components, fuel systems, braking systems, and suspension parts aimed at restoration and enhancement of Jeep models, catering to individual enthusiasts, restoration shops, and dealerships predominantly in North America. Omix operates on a revenue model driven by direct consumer sales and partnerships with retailers and wholesalers, focusing on one-time purchases of individual parts or restoration kits. Their pricing reflects the specialization of products like OEM body panels and specialty Jeep accessories, targeting both individual car owners and businesses in vehicle restoration. Omix-ADA, Inc.

intends to launch new products designed for Jeep restorations, with specific details on release dates yet to be announced. The company aims to expand its market presence beyond North America into international regions, with targeted efforts set for the next two years. The acquisition by Truck Hero, Inc. in October 2017 is expected to support these initiatives, although specific financial allocations from this deal have not been disclosed.