Olaplex, Inc.
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Olaplex, Inc. - overview
Established
2014
Location
New York, NY, US
Primary Industry
Consumer Products
About
Based in New York, US, and founded in 2014 by Dean Christal and Darcy Christal, Olaplex, Inc. is a developer of hair care products. Olaplex is a leading personal care product manufacturer specializing in hair health and repair solutions. The company is known for its proprietary Complete Bond Technology, which works at the molecular level to restore and strengthen hair bonds.
In March 2026, Henkel AG & Co. KGaA, a portfolio company of Quimicas Oro, Helichem BV, Rustins Limited, and Agile Capital, agreed to fully acquire Olaplex, Inc. from Advent International for approximately USD 1. 4 billion, or USD 2.
06 per share in cash, in a public-to-private deal. Upon completion, Olaplex, Inc. will be delisted from NASDAQ. Olaplex, Inc.
offers a range of hair treatment and maintenance hair care products that repair damaged and weakened hair by restoring it with its patented ingredient, Bis-Aminopropyl Diglycol Dimaleate. The company also offers hair dyes. The company generates revenue through direct-to-consumer sales via its e-commerce platform, wholesale distribution to professional salons, and partnerships with major retailers. Seasonal collections, limited-edition sets, and loyalty programs further contribute to recurring revenue.
Following the acquisition, Olaplex, Inc. will enable Olaplex to develop next-generation, science-backed formulations that complement its patented bond-building technology, driving differentiation in the premium beauty segment. The acquisition also supports long-term growth by expanding R&D capabilities and reinforcing Olaplex’s commitment to sustainability and cutting-edge molecular solutions for global markets.
Current Investors
Advent International
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.olaplex.com/
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Olaplex, Inc. - timeline of key events
Olaplex, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Public to Private, Trade Sale | Announced | Olaplex, Inc. | - | ||||||||
| Add-on | Completed | Purvala Bioscience, Inc. | - | ||||||||
| IPO | Completed | Olaplex, Inc. | - | ||||||||
| Buyout | Completed | Olaplex, Inc. | - |
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Olaplex, Inc. - employee data
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